Having your site appear on the first page of Google’s search results is the goal of most small business owners. It is possible, but it takes time and effort.
This guide will introduce you to everything you need to know about small business SEO (search engine optimization). This simply refers to the practice of optimizing your website so that it provides useful information for your readers and conveys to the search engines that you are an authority in your field.
How exactly does one do that, though?
There’s a lot to it. One part that people overlook is that SEO is one part of a broader marketing strategy. The posts below will break everything down for you.
Optimizing Your Website
What does SEO stand for? – learn exactly what SEO is and how to get started.
Small Business SEO: What Business Owners Need to Know – learn why SEO is important for your business.
30 Search Engine Optimization Tips You Can Use – these 30 actionable and easy-to-understand tips will get you started with improving your SEO.
5 Resources to Help You Learn About SEO – if you’re new to SEO, there are great resources online to help you learn more about it.
How To Get Your Website Noticed – a beginner’s guide to getting your website noticed by the search engines.
Using Google Analytics to Track Traffic to Your Website – using Google Analytics is critical to gathering data so that you can track results and make improvements to your site.
How to Optimize Your Site with the Best SEO Plugin – learn how to optimize your blog posts quickly and easily with the WordPress SEO plugin by Yoast, widely considered to be the best SEO plugin.
What is a Sitemap and Why Do I Need One? – learn about what a sitemap is and why you need to have one on your website if you want to show in the search results.
What is a Website Title for SEO? – the title of your website is one of the places that you need to optimize, yet it’s often overlooked by small business owners.
Marketing Best Practices
Why It’s Important to Define Your Business Niche – defining your business niche helps you to stand out from the competition and makes it easier to rank your site online.
Identifying Your Ideal Client – all good marketing, including SEO, begins with knowing who you are trying to serve.
How B2B Marketing Online Can Work For You – marketing your business online effectively as a service professional can help you to generate new sales leads and bring in more clients.
Why Do I Need a Marketing Plan? – a marketing plan can help you to focus your efforts in a way that can get results for your business.
Components of Online Marketing Success – There are 3 important components of online marketing: content marketing, social media, and search engine optimization.
Overcoming Online Marketing Challenges: 5 Options for Finding the Time – most small business owners run into challenges with their marketing because they don’t have enough time to do the work that they want to do.
Overcoming Marketing Challenges: 3 Steps to Focusing Your Efforts – in addition to lack of time, lack of focus is another challenge for business owners in their marketing efforts.
WordPress Websites
WordPress Websites: Why They’re The Best For Your Business – Wordpress websites have been growing in popularity in recent years. Learn why they’re the best choice for your business website.
8 Components of a Great Website – learn how to use these key components to have a more effective, lead generating small business website.
Blogging
How to Start a Blog For Your Small Business – a blog is a great way to generate useful content for your readers and the search engines.
Create Your Editorial Calendar in 3 Easy Steps – creating an editorial calendar for your blog does not have to be difficult. Learn about the benefits of having one and how to create one in 3 easy steps.
The Best Source for Blog Content – coming up with blog content on a regular basis can be tough. This post will explore the best source for ongoing inspiration.
How To Get the Most Out of Your Business Blogging – business blogging is important to market your business online, but to reap the benefits, you need to be able to write effective posts.
Avoid the Top 10 SEO Mistakes
Learn about what they are and how you can avoid them.