Let’s be honest: When it comes to marketing plans, many small business owners tend to wing it. Who has the time to put together a 20-page marketing plan that no one is ever going to read? Yet, a marketing plan is your guide to successfully promoting and growing your business. A good marketing plan will […]
Marketing strategy
Overcoming Online Marketing Challenges: 5 Options for Finding the Time
This is part two of a two-part series about common marketing challenges, especially focusing your efforts and finding the time to market your business online. Last week, the topic was about focusing your efforts. This week, the topic is about a common challenge for small business owners: how will I find the time?
Overcoming Marketing Challenges: 3 Steps to Focusing Your Efforts
If you’re not running into any marketing challenges, you can skip this post. However, if you find yourself struggling to market your business, you might find this information helpful. Based on my own experience and that of my clients, I’ve noticed that the two biggest challenges to marketing online for small businesses are: 1) focusing […]