Blogging for business

Are you wondering how to start a blog for your business? This is something that can seem daunting, but it doesn’t have to be. As with anything else, blogging is something that gets easier with practice.

When I started blogging, I remember sitting nervously staring at a blank screen. How was I supposed to come up with a good blog post that would drive traffic, engage visitors, and get them to convert on the website? It’s a tall order for any blogger, yet that’s exactly what our blog posts are supposed […]

If you’re a service professional, it’s helpful to understand how B2B marketing online can support your sales cycle. No, your prospective clients won’t search for “business management consultant,” find your website and purchase a $5000 consulting package (though that would be nice, wouldn’t it?). Instead, they’ll learn more about you, your services, and your area […]

I was talking to a client the other day about blogging more when the inevitable question came up: how do I come up with good blog content? Coming up with good ideas can seem daunting. I remember that when I first started blogging in 2009 the biggest challenge was to simply figure out what topics […]

Business blogging is one of the most important things that you can do to market your business online. In one fell swoop, you’re able to demonstrate your expertise in your field, answer the questions that your clients have, and increase search engine visibility since blogging is great for your search engine optimization (SEO).

There is conflicting advice all over the internet about blog schedules. Some bloggers insist you write on a published blog schedule. Some say you should throw the blogging schedule out the window in favor of a more free-form, creative approach. However, maintaining a blog schedule keeps you focused and helps you get stuff done when things come up. We have […]