Social Networks: Which Ones Should Your Business Use?

One of the challenges of being a self-employed consultant doing your own social media is that it takes time. While it would be nice to have the time to be active on all social networks, the reality is that you need to be selective about which ones you should participate in.

Social networks

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The most important thing to think about when choosing which social networks to be active on is to think about your ideal client. Who is the person that you are ultimately trying to reach? Once you have answered that question, you can look at the demographics of users for each platform to determine whether it’s of value for your business.

Here’s a quick rundown of 5 of the most popular social networks for business and who the users are (see this great infographic on Mashable for details):

  1. Facebook:  With 845 million users and counting, Facebook is the word’s largest social network (it’s expected to exceed 1 billion users later this year). Women make up the majority of users (57% vs. 43%). For a site that was started for college students, Facebook users are now much older, with 46% of all users being at least 45 years old. [Read more…]