Online Marketing Articles Worth Reading #14

It’s hard to keep up with all of the information about marketing online that’s available out there, isn’t it?

I find myself regularly reading a lot of marketing articles about SEO, social media, content marketing, and more. Every week, I pull together the articles that are really worth your time to read. Keep up with the latest tips and trends by checking out the articles below!

Blogging: Writing a blog post is far from a science, but wouldn’t it be helpful to have a formula that could result in the perfect blog post? Lucky for us, Rachel Sprung of Hubspot has done just that. In this helpful, step-by-step article, she guides us through the 9 simple things that every great blog post needs.

Content Marketing: One of the rules of online marketing is to update often. You are expected to keep your blog and all of your social media platforms fresh and up-to-date. But that’s a lot of content you have to create! It’s easy to feel like a hamster in an endless content creation wheel. Copyblogger provides some tips on creating content in short, focused bursts might give you some piece of mind and a longer break from the never-ending work of blogging.

Search Engine Optimization: Coming up with an SEO strategy for your small business can be confusing and overwhelming. There are so many SEO quick tips out there; it can be paralyzing. But as we all know, SEO is key in directing people to your website. The Big Ideas Blog shows you 3 super simple website changes that can greatly improve your SEO today.

Social Media: Do you feel that something is lacking when it comes to using LinkedIn? Assuming that you’ve completely filled out your profile already (you have, haven’t you?), then you can focus on building your network. Social Media Examiner offers six tips to grow your LinkedIn connections. All are quite helpful, especially #3!

Websites: Are you going to hire a developer to build a new WordPress site? Great! With 69 million WordPress sites out there, it’s the most popular website and blogging platform. Before you hire someone, be sure to find out what is and isn’t included in the website that you’ll be getting – you don’t want to find out after it’s live that it’s missing key components! These 17 questions to ask your website developer from Informza are a good starting point!

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