One of the biggest complaints I hear from business owners is that they don’t have time for social media. Managing your social media marketing looks overwhelming, but it doesn’t have to be. Use these tricks to manage your time and keep your time spent on social media under control.

1. Before you launch any kind of marketing campaign, figure out your goal for it. Do you want to increase your visibility? Have people contact you for a consultation? Position yourself as an expert? Decide what you want out of the campaign then tailor your actions to achieve that goal. [Read more...]

Twitter marketing can feel overwhelming for a new user, but don’t give up on it too soon! It’s worth the effort to learn how social marketing with Twitter works because it can benefit your business in a number of ways:

• Updates are fast. Tweets (Twitter posts) are limited to 140 characters, so most take only a few seconds to write.
• An active Twitter profile builds credibility. When clients are able to connect with you on Twitter and other social media sites, it creates a sense of transparency and accessibility. Accessibility leads to trust, which leads to brand loyalty.
• You can participate in conversations with others in your industry to demonstrate your expertise.
• Twitter is free to use. You could never get the targeted exposure you can get with Twitter using traditional media.
• Your Twitter profile improves your search engine optimization, making it easier for people to find you online.
• Twitter will help you refine your brand. You have control over what is being said about you and your company. [Read more...]