One of the biggest complaints I hear from business owners is that they don’t have time for social media. Managing your social media marketing looks overwhelming, but it doesn’t have to be. Use these tricks to manage your time and keep your time spent on social media under control.
1. Before you launch any kind of marketing campaign, figure out your goal for it. Do you want to increase your visibility? Have people contact you for a consultation? Position yourself as an expert? Decide what you want out of the campaign then tailor your actions to achieve that goal. [Read more...]