Do you track traffic to your website?
I’m often surprised by how little Google Analytics is used by the small business owners that I work with. Everyone recognizes the importance of marketing online, having a good website, blogging, and using social media. Yet using Google Analytics is often overlooked, even though it’s a critical part of online marketing. [Read more...]
If you’re using WordPress for your business website, you’ve made a good choice. WordPress is a great content management system, and it’s quite easy to use. Once your site is installed and set up, you can easily create new WordPress pages and posts. If you can use Microsoft Word, you can create a new page or post in WordPress! [Read more...]
WordPress websites have been growing in popularity recent years. WordPress is a Content Management System (CMS), which means that it allows you to manage the content on your website, including pages and blog posts.
It originally started as a blogging platform, but in recent years it has evolved into a system that can be used to manage your entire website. In fact, it is now used to run one in six websites in the world – that’s 60 million websites and counting! [Read more...]
One of the most effective way to attract warm leads is through your website. There are dozens of ways you can use your site to bring in new business, but these are eight essentials. Don’t miss out on quality leads – make the changes you need to make today!
1. Sidebar Offers: Your sidebar is an opportunity to collect email addresses for your list or promote your latest offer. Choose one goal for your sidebar, such as building your mailing list, and then prominently feature your sign-up form. Keep your offer above the fold so that it is easily visible (this refers to the top section of the website that your visitors see when they land on your pages). Don’t lose it in sidebar clutter of badges, links, tag clouds, archive links and search boxes. [Read more...]
Your business blog is a critical part of your marketing strategy. Blogging regularly for your business can help you build your voice and your brand. Your blog puts a personal face on your business, and makes it approachable to your current and prospective clients. [Read more...]
