If you’re using WordPress for your business website, you’ve made a good choice. WordPress is a great content management system, and it’s quite easy to use. Once your site is installed and set up, you can easily create new WordPress pages and posts. If you can use Microsoft Word, you can create a new page or post in WordPress! [Read more...]
It’s hard to keep up with all of the marketing articles that are out there, isn’t it? I find myself reading a lot of articles every week about online marketing, social media, content marketing, and more. Every week I pull together the marketing articles that are really worth your time to read and share them with you to help you keep up with the latest tips and trends.
I was talking to a client the other day about blogging more when the inevitable question came up: how do I come up with good blog content?
Coming up with good ideas can seem daunting. I remember that when I first started blogging in 2009 the biggest challenge was to simply figure out what topics I should be writing about.
It’s hard to keep up with all of the marketing articles that are out there, isn’t it? I find myself reading a lot of articles every week about online marketing, social media, content marketing, and more. I’ll be pulling together the best of what I find every week, which will hopefully help you to keep up with the latest tips and trends without getting overwhelmed! [Read more...]
When it comes to small business SEO, there are a lot of things to think about aside from keywords. Your audience, your message, your content – all of this is important. Nevertheless, after you’ve worked on your online marketing plan and are implementing it, you’ll be getting quite tactical. You’ll need to choose keywords for your blog posts and optimize around those keywords. Fortunately, there’s a great way to do this if you’re using WordPress for your business website because you’ll be able to use one of the best SEO plugins available. [Read more...]
Business blogging is one of the most important things that you can do to market your business online. In one fell swoop, you’re able to demonstrate your expertise in your field, answer the questions that your clients have, and increase search engine visibility since blogging is great for your search engine optimization (SEO). [Read more...]
When it comes to small business SEO, I’ve noticed that certain questions come up repeatedly: How do I optimize my site for search engines? What keywords should I use? When writing a blog post, what should I do for SEO? How can I get my site to rank on the first page of Google?
These are, of course, important questions. Every website these days should be optimized for search engines. However, it’s important to understand that SEO is part of an ongoing, overall online marketing process. It can’t, and shouldn’t, be done by itself separate from your other online marketing efforts, including your business blog and social media activity. [Read more...]
When I work with clients on their online marketing, we spend a lot of time defining the business niche that the client is trying to serve. We can’t really start working on a social media strategy or optimizing the website for specific keywords until we know who we’re trying to target and what message is going to reach them. Understanding the client’s niche is critical to effectively marketing the business online. [Read more...]
WordPress websites have been growing in popularity recent years. WordPress is a Content Management System (CMS), which means that it allows you to manage the content on your website, including pages and blog posts.
It originally started as a blogging platform, but in recent years it has evolved into a system that can be used to manage your entire website. In fact, it is now used to run one in six websites in the world – that’s 60 million websites and counting! [Read more...]
There is conflicting advice all over the internet about blog schedules. Some bloggers insist you write on a published blog schedule. Some say you should throw the blogging schedule out the window in favor of a more free-form, creative approach.
However, maintaining a blog schedule keeps you focused and helps you get stuff done when things come up. We have meetings. We run late. We have shifting priorities and new deadlines creeping up left and right.
All of these will get in the way of regular blogging unless we have a schedule. Over time, successful bloggers identify patterns in their writing and their weekly output and create a blogging schedule that works for them. [Read more...]